Every successful entrepreneurial company bears the indelible mark of its founder. SWE Auto Prep is no exception. Shelly Ward’s unique background in both broadcast production and motorsports led to a competitive, performance-driven approach to our business. He recognized the opportunity for dependable, skilled prep and transport services for the advertising and film industries. So in 1978, Shelly Ward Enterprises (SWE) was created to meet this demand.
With equal parts skill, experience, over-the-top service, and value, SWE Auto Prep strives to meet and exceed your expectations at every opportunity. The greatest validation of SWE Auto Prep’s philosophy is our 40-year (and counting) relationship with our first major client, Mercedes-Benz. No other prep company can make this claim. Not one.
Mercedes Benz Sprinter Van Commercial "4Real"
Mercedes Benz "Fable" Superbowl ad (2016)
"RJ" comes to SWE with nearly 25 years in the automotive advertising industry, from “the other side of the camera" where he provided industry and product analysis at Team One Advertising, TBWA/Chiat/Day, The Richards Group and The Designory, Inc. for Lexus, Infiniti, Hyundai and Mercedes-Benz, respectively.
He’s collaborated at a director level with every aspect of agency business, including strategy, creative execution and production, as well as partnering with prep and transport companies – including SWE – to bring creative ideas to life. And for all media including digital, broadcast, print and social.
He's well-versed in what our advertising clients are looking for in a prep and transportation partner. RJ leads the SWE team from our Carrollton, TX, headquarters.
Charity comes to SWE with over 17 years of experience in the automotive advertising industry which includes working on car commercials, ride and drives, events, and anything else that involves cars.
Charity also brings significant car prep and transportation experience to SWE, and manages the account team in our Signal Hill, CA, location.